An edition of Managing customer value: one stage at a time (2010)

Managing customer value

one stage at a time

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Managing customer value
Dilip Soman
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Last edited by WorkBot
August 13, 2010 | History
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An edition of Managing customer value: one stage at a time (2010)

Managing customer value

one stage at a time

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
World Scientific Pub.
Language
English
Pages
401

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Subjects
Management, Marketing, Customer loyalty, Customer relations, Customer relations, management, Marketing, management, Consumer behavior

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Edition Availability
Cover of: Managing Customer Value
Managing Customer Value: One Step at a Time
2022, World Scientific Publishing Co Pte Ltd
in English
Libraries near you: WorldCat
Cover of: Managing customer value
Managing customer value: one stage at a time
2010, World Scientific Pub.
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Managing customer value
Managing customer value: one stage at a time
2010, World Scientific Pub.
in English
Libraries near you: WorldCat
Cover of: Managing customer value
Managing customer value: one stage at a time
2010, World Scientific Pub.
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Managing customer value one stage at a time
Value
Decomposing metrics
Stages in the customer value chain
Customers as gambles
Loyalty
Harnessing customer intelligence
Pricing and customer psychology
Aligning the organization
Customer intelligence at the trillium gift of life foundation
Octopus : making everyday life easier
Get smart.

Edition Notes

Includes bibliographical references and indexes.

Published in
Singapore, Hackensack, NJ

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .S67 2010

The Physical Object

Pagination
xii, 401 p. :
Number of pages
401

ID Numbers

Open Library
OL24116817M
ISBN 10
9812838279, 9812838287
ISBN 13
9789812838278, 9789812838285
LCCN
2009034618

Source records

Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 13, 2010 Edited by WorkBot add editions to new work
March 26, 2010 Created by ImportBot Imported from Library of Congress MARC record