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Previews available in: English
Subjects
Marketing, Management, Marketing, managementShowing 2 featured editions. View all 2 editions?
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Marketing Management: A Customer-Oriented Approach
2009, SAGE Publications, Incorporated
in English
1412983045 9781412983044
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Book Details
Table of Contents
The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions.
Edition Notes
Includes bibliographical references and index.
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- Created March 2, 2010
- 9 revisions
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December 14, 2022 | Edited by CoverBot | //covers.openlibrary.org/b/id/13086541-S.jpg |
December 8, 2022 | Edited by ImportBot | import existing book |
November 1, 2022 | Edited by Scott365Bot | Linking back to Internet Archive. |
December 23, 2020 | Edited by MARC Bot | import existing book |
March 2, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |