All marketers are liars

the power of telling authentic stories in a low-trust world

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  • 4.50 ·
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  • 1 Currently reading
  • 4 Have read

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Last edited by ImportBot
December 17, 2022 | History

All marketers are liars

the power of telling authentic stories in a low-trust world

  • 4.50 ·
  • 2 Ratings
  • 34 Want to read
  • 1 Currently reading
  • 4 Have read

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better——and look cooler——than a $25 brand. And believing it makes it true.As Seth Godin showed in this controversial book, great marketers don't talk about features or even benefits. Instead, they tell a story——a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water or the iPod.But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Publish Date
Publisher
Portfolio
Language
English
Pages
220

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Previews available in: English

Edition Availability
Cover of: All Marketers are Liars (with a New Preface)
All Marketers are Liars (with a New Preface)
2009, Penguin USA, Inc.
Electronic resource in English
Cover of: All marketers are liars
Cover of: All marketers are liars
Cover of: All Marketers Are Liars
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
May 23, 2005, Portfolio Hardcover
Hardcover in English

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Book Details


Published in

New York

Edition Notes

"First published in 2005 by Portfolio."

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .G5767 2009, HF5415.G5767 2009

The Physical Object

Pagination
p. cm.
Number of pages
220

ID Numbers

Open Library
OL24044457M
ISBN 13
9781591843030
LCCN
2009035329
OCLC/WorldCat
435967560

Excerpts

I have no intention of telling you the truth.
added anonymously.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 17, 2022 Edited by ImportBot import existing book
December 23, 2020 Edited by MARC Bot import existing book
July 16, 2019 Edited by MARC Bot import existing book
October 16, 2012 Edited by ray Edited without comment.
February 10, 2010 Created by ImportBot Imported from Library of Congress MARC record.