Cover of: Global communication | Thomas L. McPhail

Global communication

theories, stakeholders, and trends

3rd ed.

Published by Wiley-Blackwell in Malden .
Written in English.

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Table of Contents

Global communication: background
Development research traditions and global communication
The message: the role of international organizations
Public diplomacy: new dimensions and implications / Nancy Snow
The medium: global technologies & organizations
Internet: the evolving frontier - American multi-media conglomerates
Non-US stakeholders of multi-media conglomerates
Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson
Global issues, music and MTV
CNN: international role, impact, and global competitors
The roles of global news agencies
Arab media and the Al-Jazeera effect / Lawrence Pintak
Media globalization in Asia / Junhao Hong
The role of global advertising
Summary and conclusions.

Edition Notes

Includes bibliographical references and index.


Dewey Decimal Class
Library of Congress
P96.I5 M37 2010

The Physical Object

p. cm.

ID Numbers

Open Library
Internet Archive
LC Control Number

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July 22, 2018 Edited by ImportBot import new book
January 5, 2010 Created by ImportBot Initial record created, from Library of Congress MARC record.