Shopper marketing
how to increase purchase decisions at the point of sale
by Markus Stahlberg
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New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].
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| Edition | Availability |
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1
Shopper marketing: how to increase purchase decisions at the point of sale
2010, Kogan Page
in English
0749457023 9780749457020
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2
Shopper Marketing
2010, Kogan Page Publishers
Electronic resource
in English
0749458771 9780749458775
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- Created June 11, 2009
- 6 revisions
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| May 13, 2020 | Edited by CoverBot | Added new cover |
| July 28, 2014 | Edited by ImportBot | import new book |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| June 11, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |