An edition of Strategic marketing problems: cases and comments (1978)

Strategic marketing problems

cases and comments

12th ed.

by

  • 9 Want to read
Strategic marketing problems
Roger A. Kerin, Roger A. Kerin
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Notes

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Last edited by ImportBot
November 18, 2022 | History
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An edition of Strategic marketing problems: cases and comments (1978)

Strategic marketing problems

cases and comments

12th ed.

by

  • 9 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Prentice Hall
Language
English

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Previews available in: English

Subjects

Marketing, Case studies, Management, Decision making, Fallstudiensammlung, Gestion, Prise de decision, Strategisches Management, Etudes de Cas, Strategisch management, Marketing, management, Strategic planning

Showing 4 featured editions. View all 13 editions?

Edition Availability
Cover of: Strategic marketing problems
Strategic marketing problems: cases and comments
2010, Prentice Hall
in English - 12th ed.
Cover of: Strategic marketing problems
Strategic marketing problems: cases and comments
1998, Prentice Hall
in English - 8th ed.
Cover of: Strategic marketing problems
Strategic marketing problems: cases and comments
1993, Allyn and Bacon
in English - 6th ed.
Cover of: Strategic marketing problems
Strategic marketing problems: cases and comments
1990, Allyn and Bacon
in English - 5th ed.

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Book Details

Table of Contents

Foundations of strategic marketing management
Financial aspects of marketing management
Marketing decision making and case analysis
Opportunity analysis, market segmentation, and market targeting
Product and service strategy and brand management
Integrated marketing communication strategy and management
Marketing channel strategy and management
Pricing strategy and management
Marketing strategy reformulation : the control process
Global marketing strategy.

Edition Notes

Includes bibliographical references and index.

Published in
Boston
Genre
Case studies

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.135 .K47 2010, HF5415.135.K47 2010

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL23230233M
ISBN 10
0136107060
ISBN 13
9780136107064
LCCN
2009019796
Goodreads
6972023

Work Identifiers

Work ID
OL2657913W

Source records

Library of Congress MARC record
Better World Books record
Library of Congress MARC record
amazon.com record

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November 18, 2022 Edited by ImportBot import existing book
October 31, 2022 Edited by ImportBot import existing book
December 23, 2020 Edited by MARC Bot import existing book
August 20, 2020 Edited by ImportBot import existing book
May 27, 2009 Created by ImportBot Imported from Library of Congress MARC record