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Publisher's description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into "friendships" with young people in order to monitor what they wear, eat, listen to, and buy. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. We meet the unofficial teen "sales force" for a new girls' perfume (the unpaid daughters of the company's saleswomen) and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools. We witness the aggressive and potentially emotionally damaging ways in which adults seek to control vulnerable young minds and wallets. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity. Engaging and thought provoking, Branded ensures that consumers will never look at the American way of doing business in the same way again.
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Previews available in: English Spanish
Subjects
Teenage consumers, Preferencias de los consumidores, Consumidores adolescentes, Comportamiento del consumidor, Consumer behavior, Consumers' preferences, Branding (Marketing), Productos de marca registrada, Mercadotecnia, Brand choice, Brand name products, Marketing, Mass media and teenagers, Advertising, Adolescent psychology, New York Times reviewed, Jongeren, Merkartikelen, Misstanden, Productos de marca, Mercadotecnía, Jóvenes consumidores, Jóvenes y marketing, Marcas comerciales, Aspectos sociales, Stratégie de marque, Adolescents consommateurs, Consommateurs, Comportement, Préférences, Branding, Consumo juvenil, Publicidad, Aspectos psicológicos, Consumo en los jóvenes, Marcas, ExploitationShowing 9 featured editions. View all 9 editions?
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2
Branded: The Buying and Selling of Teenagers
2006-01-01, Basic Books Inc.,U.S.
0465002021 9780465002023
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Branded: The Buying and Selling of Teenagers
February 17, 2004, Basic Books
Paperback
in English
0738208620 9780738208626
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Mercados, La Explotacion Sexual De Los Adolescentes
June 30, 2004, Debate Editorial
Paperback
in Spanish
8483065754 9788483065754
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5
Marcados: la explotación comercial de los adolescentes
2004, Debate
in Spanish
- 1a ed.
8483065754 9788483065754
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7
Branded: The Buying and Selling of Teenagers
January 7, 2003, Perseus Publishing
Hardcover
in English
0738206644 9780738206646
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8 |
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Book Details
Edition Notes
Translation of: Branded : the buying and selling of teenagers.
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- Created February 18, 2009
- 3 revisions
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August 19, 2010 | Edited by IdentifierBot | added LibraryThing ID |
December 15, 2009 | Edited by WorkBot | link works |
February 18, 2009 | Created by ImportBot | Imported from San Francisco Public Library record |