In these pages we encounter figures and images plucked from headlines -from Tonya Harding to Lani Guinier, Rush Limbaugh to Hillary Clinton, Clarence Thomas to Dan Quayle - and see how their portrayal, encoding certain stereotypes, often reveals more about us than about them. What are we really talking about when we talk about welfare mothers, for instance? Why is calling someone a "redneck" okay, and what does that say about our society?

When young women appear on Phil Donahue to represent themselves as Jewish American Princesses, what else are they doing? These are among the questions Williams considers as she uncovers the shifting, often covert rules of conversation that determine who "we" are as a nation.