An edition of The Change Function (2006)

The change function

why some technologies take off and why others crash and burn

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Buy this book

Last edited by ImportBot
November 15, 2022 | History
An edition of The Change Function (2006)

The change function

why some technologies take off and why others crash and burn

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

The ultimate guide to predicting winners and losers in high technologyPip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anais Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with long-term potential.After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies become huge hits (iPods, DVD players, Netflix), but others never reach more than a tiny audience (Segways, video phones, tablet PCs). He says that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new.In other words, technology demands a change in habits, and that's the leading cause of failure for countless cool inventions. Too many tech companies believe in "build it and they will come"— build something better and people will beat a path to your door. But, as Coburn shows, most potential users are afraid of new technologies, and they need a really great reason to change.The Change Function is an irreverent look at how this pattern plays out in countless sectors, from computers to cell phones to digital TV recorders. It will be an invaluable book for people who create and invest in new technologies.

Publish Date
Publisher
Portfolio
Language
English
Pages
220

Buy this book

Previews available in: English

Edition Availability
Cover of: The Change Function
The Change Function
2008, Penguin Group USA, Inc.
Electronic resource in English
Cover of: The Change Function
The Change Function
2007, A & C Black Publishers
Paperback
Cover of: The change function
Cover of: The Change Function
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
June 22, 2006, Portfolio Hardcover
Hardcover in English

Add another edition?

Book Details


Published in

New York

Classifications

Dewey Decimal Class
338.4/76
Library of Congress
T173.8 .C62 2006, T173.8.C62 2006

The Physical Object

Pagination
xviii, 220 p.
Number of pages
220

ID Numbers

Open Library
OL22734624M
Internet Archive
changefunctionwh00cobu
ISBN 10
1591841321
LCCN
2005056471
Library Thing
1247300
Goodreads
1536655

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 15, 2022 Edited by ImportBot import existing book
December 11, 2020 Edited by MARC Bot import existing book
October 12, 2020 Edited by ImportBot import existing book
August 14, 2020 Edited by ImportBot import existing book
December 20, 2008 Created by ImportBot Imported from University of Toronto MARC record.