An edition of Advertising secrets of the written word
(1998)
Advertising secrets of the written word
the ultimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs
by Joseph Sugarman
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Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong.
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Previews available in: English
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Advertising copy, Business writing| Edition | Availability |
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Advertising secrets of the written word: the ultimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs
1998, DelStar
in English
1891686011 9781891686016
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Includes index.
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| October 22, 2025 | Edited by MARC Bot | import existing book |
| March 15, 2020 | Edited by theseasons | Updated the description |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| December 9, 2009 | Created by WorkBot | add works page |