An edition of Marketing management and strategy (1999)

Marketing management and strategy

marketing engineering applications

by

Cover of: Marketing management and strategy by Gary L. Lilien, Gary L. Lilien
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Last edited by ImportBot
August 19, 2020 | History
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An edition of Marketing management and strategy (1999)

Marketing management and strategy

marketing engineering applications

by

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Publish Date
Publisher
Addison-Wesley
Language
English
Pages
112

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Previews available in: English

Subjects

Marketing, Case studies, Data processing, Decision making, Computer programs, Strategisch management, Logiciels, Prise de decision, Marketingmanagement, Etudes de Cas
Edition Availability
Cover of: Marketing management and strategy
Marketing management and strategy: marketing engineering applications
1999, Addison-Wesley
in English

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Book Details

Edition Notes

Minimum requirements for accompanying CD-ROM: IBM-compatible PC running a 486 processor (33 MHz), 16 MB RAM, 15 MB hard disk space, and a CD-ROM drive.

Includes selections from the authors' Marketing engineering.

CD-ROM labelled "Version MM1.1" attached to inside front cover.

Published in
Reading, Mass, Harlow

Classifications

Dewey Decimal Class
658.802

The Physical Object

Pagination
vii, 112 p. ;
Number of pages
112

Edition Identifiers

Open Library
OL22644018M
Internet Archive
marketingmanagem0000lili
ISBN 10
0321046412

Work Identifiers

Work ID
OL2680386W

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