Developing business strategies
by David A. Aaker
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Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company.
Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts.
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Book Details
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Includes bibliographies and index.
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- Created April 1, 2008
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| July 22, 2024 | Edited by MARC Bot | import existing book |
| October 18, 2022 | Edited by ImportBot | import existing book |
| November 8, 2020 | Edited by MARC Bot | import existing book |
| December 13, 2019 | Edited by MARC Bot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |