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An edition of Market rebels (2009)

Market rebels

how activists make or break radical innovations

by

Cover of: Market rebels by Hayagreeva Rao, Hayagreeva Rao
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Last edited by MARC Bot
July 16, 2025 | History
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An edition of Market rebels (2009)

Market rebels

how activists make or break radical innovations

by

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen.

Publish Date
Publisher
Princeton University Press
Language
English
Pages
205

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Subjects

Capitalism Social action Social aspects Social aspects of Capitalism Social change Social movements
Edition Availability
Cover of: Market rebels
Market rebels: how activists make or break radical innovations
2009, Princeton University Press
in English

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Book Details

Table of Contents

From the invisible hand to joined hands
"You can't get people to sit on an explosion!" : the cultural acceptance of the car in America
Evange-ale-ists and the renaissance of microbrewing
The French revolution : collective action and the Nouvelle cuisine innovation
Show me the money : shareholder activism and investor rights
Chain reaction : the enactment and repeal of anti[n-]chain store laws
Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization
From exit to voice : advice for activists.

Edition Notes

Includes bibliographical references and index.

Published in
Princeton

Classifications

Dewey Decimal Class
303.48/4
Library of Congress
HM881 .R36 2009, HM881.R36 2009

The Physical Object

Pagination
p. cm.
Number of pages
205

Edition Identifiers

Open Library
OL21097110M
ISBN 13
9780691134567
LCCN
2008022094
OCLC/WorldCat
228701352
LibraryThing
6768035
Goodreads
3841974

Work Identifiers

Work ID
OL13301966W

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