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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen.
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Previews available in: English
Edition | Availability |
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1
Market rebels: how activists make or break radical innovations
2009, Princeton University Press
in English
0691134561 9780691134567
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Includes bibliographical references and index.
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- Created October 31, 2008
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November 29, 2023 | Edited by MARC Bot | import existing book |
December 28, 2022 | Edited by MARC Bot | import existing book |
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December 20, 2020 | Edited by MARC Bot | import existing book |
October 31, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |