An edition of Market rebels
(2009)
Market rebels
how activists make or break radical innovations
by Hayagreeva Rao
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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen.
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Market rebels: how activists make or break radical innovations
2009, Princeton University Press
in English
0691134561 9780691134567
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Book Details
Table of Contents
From the invisible hand to joined hands
"You can't get people to sit on an explosion!" : the cultural acceptance of the car in America
Evange-ale-ists and the renaissance of microbrewing
The French revolution : collective action and the Nouvelle cuisine innovation
Show me the money : shareholder activism and investor rights
Chain reaction : the enactment and repeal of anti[n-]chain store laws
Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization
From exit to voice : advice for activists.
Edition Notes
Includes bibliographical references and index.
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- Created October 31, 2008
- 16 revisions
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| March 28, 2025 | Edited by ImportBot | Redacting ocaids |
| November 29, 2023 | Edited by MARC Bot | import existing book |
| December 28, 2022 | Edited by MARC Bot | import existing book |
| September 16, 2021 | Edited by ImportBot | import existing book |
| October 31, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |