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"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
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Previews available in: English
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Nonprofit Essentials: Major Gifts (AFP Fund Development Series) (The AFP/Wiley Fund Development Series)
April 7, 2006, Wiley
in English
0471738379 9780471738374
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Nonprofit Essentials
2006, John Wiley & Sons, Ltd.
Electronic resource
in English
0470036125 9780470036129
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Nonprofit Essentials: The Capital Campaign (The AFP/Wiley Fund Development Series)
December 24, 2004, Wiley, John Wiley & Sons
in English
0471684295 9780471684299
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Book Details
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Includes index.
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- Created October 21, 2008
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November 29, 2023 | Edited by MARC Bot | import existing book |
March 7, 2023 | Edited by MARC Bot | import existing book |
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