Guerrilla P.R. 2.0
wage an effective publicity campaign without going broke
by Levine, Michael
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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
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Subjects
Business, Public relations, Nonfiction, Small business, Industrial publicityShowing 3 featured editions. View all 3 editions?
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1
Guerrilla P.R. 2.0: wage an effective publicity campaign without going broke
2008, Collins
in English
0061438529 9780061438523
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2
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3
Guerrilla P.R. 2.0: wage an effective publicity campaign without going broke
2008, Collins
in English
- [Rev. and updated ed.].
0061438529 9780061438523
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Published in
New York
Table of Contents
Edition Notes
Rev. and updated ed. of: Guerrilla P.R. / Michael Levine.
Includes index.
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History
- Created October 21, 2008
- 14 revisions
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| November 28, 2023 | Edited by MARC Bot | import existing book |
| November 15, 2022 | Edited by ImportBot | import existing book |
| December 26, 2021 | Edited by ImportBot | import existing book |
| July 4, 2021 | Edited by ImportBot | import existing book |
| October 21, 2008 | Created by ImportBot | Imported from Library of Congress MARC record. |