An edition of Promotional strategy (1967)

Promotional strategy

managing the marketing communications process

7th ed.

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Cover of: Promotional strategy by James F. Engel, James F. Engel
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Last edited by MARC Bot
March 7, 2023 | History
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An edition of Promotional strategy (1967)

Promotional strategy

managing the marketing communications process

7th ed.

by

  • 10 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Irwin
Language
English
Pages
753

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Previews available in: English

Subjects

Advertising, Gestion, Management, Marketing, Publicité, Mercadologia

Places

Management

Showing 10 featured editions. View all 10 editions?

Edition Availability
Cover of: Promotional strategy
Promotional strategy: managing the marketing communications process
1994, Irwin
in English - 8th ed.
Libraries near you: WorldCat
Cover of: Promotional strategy
Promotional strategy: managing the marketing communications process
1994, Irwin
in French - Eighth Edition
Libraries near you: WorldCat
Cover of: Promotional strategy
Promotional strategy: managing the marketing communications process
1991, Irwin
in English - 7th ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Promotional strategy
Promotional strategy: managing the marketing communications process
1987, Irwin, Irwin Professional Publishing
in English - 6th ed.
Libraries near you: WorldCat
Cover of: Promotional strategy
Promotional strategy: managing the marketing communications process
1983, R.D. Irwin
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Promotional strategy
Promotional strategy: managing the marketing communications process
1979, R. D. Irwin
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Promotional strategy
Promotional strategy
1975, R. D. Irwin
in English - 3d ed.
Libraries near you: WorldCat
Cover of: Promotional strategy
Promotional strategy
1971, R. D. Irwin
in English - Rev. ed.
Cover of: Promotional strategy
Promotional strategy
1967, R. D. Irwin
in English
Cover of: Promotional strategy
Promotional strategy: managing the marketing communications process
Publisher unknown
- 6th ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 738-739) and index.

Published in
Homewood, IL
Series
The Irwin series in marketing

Classifications

Dewey Decimal Class
658.8/2
Library of Congress
HF5415 .E65 1991

The Physical Object

Pagination
xxv, 753 p., [12] p. of plates :
Number of pages
753

ID Numbers

Open Library
OL1883410M
ISBN 10
0256082049
LCCN
90044246
OCLC/WorldCat
22184526
Library Thing
7100527
Goodreads
3681135

Source records

Library of Congress MARC record
marc_nuls MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 7, 2023 Edited by MARC Bot import existing book
November 11, 2020 Edited by MARC Bot import existing book
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record