The Michelin men
driving an empire
by Herbert R. Lottman
"This is the story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this business."--Jacket.
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The Michelin men: driving an empire
2003, I.B. Tauris, Distributed in the United States and Canada by Palegrave Macmillan
in English
1860648967 9781860648960
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Includes bibliographical references (p. 279-306) and index.
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