An edition of Marketing to American Latinos (2000)

Marketing to American Latinos

a guide to the in-culture approach, part 2

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Cover of: Marketing to American Latinos by M. Isabel Valdés
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Last edited by MARC Bot
March 8, 2023 | History
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An edition of Marketing to American Latinos (2000)

Marketing to American Latinos

a guide to the in-culture approach, part 2

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Paramount Market Pub., Paramount Market Publishing, Incorporated
Language
English
Pages
350

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Previews available in: English

Subjects
Marketing, Hispanic American consumers, Marketing research, Hispanic americans in business
Places
United States

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Edition Availability
Cover of: Marketing to American Latinos
Marketing to American Latinos: a guide to the in-culture approach, part 2
2002, Paramount Market Pub., Paramount Market Publishing, Incorporated
in English
Libraries near you: WorldCat
Cover of: Marketing to American Latinos
Marketing to American Latinos: a guide to the in-culture approach
2000, Paramount Market Pub.
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Section 1. Hispanics in the United States, a current look. A growth market
Hispanics are young
Diversity within the Latino community
Geographic distribution
Hispanic buying power
Hispanic households
The acculturation factor
Educational attainment
Hispanics in the labor force, business, and politics.
Section 2. Targeting the hearts and minds of U.S. Latinos. Segmenting Latinos for profits
Segmenting by place of birth and generation
Segmenting by language
Segmenting by country of origin
In-culture age segments.
Section 3. Hispanics as consumers. Using in-culture household intelligence
What Latinos buy
How to get your products in front of Latinos.
Section 4. Latino lifestyles. Healthcare and Latinos today
Hispanic travel: an uncharted frontier
Digital marketing to U.S. Latinos
The Hispanic media scene.
Section 5. An integrated strategy for Hispanic markets. The integrated in-culture marketing strategy.

Edition Notes

Includes index.

Published in
Ithaca, NY

Classifications

Library of Congress
HC110.C6 V35 2002, HC110.C6 V35 2002, HC110.C6 V348 2000eb, HC110.C6 V348 2000

The Physical Object

Pagination
xvi, 350 p. :
Number of pages
350

ID Numbers

Open Library
OL18268422M
Internet Archive
marketingtoameri00misa_0
ISBN 10
0967143926
LCCN
00711774
OCLC/WorldCat
44788628
Library Thing
7162343
Goodreads
3130866

Source records

Internet Archive item record
Internet Archive item record
Better World Books record
marc_nuls MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 8, 2023 Edited by MARC Bot import existing book
February 17, 2023 Edited by ImportBot import existing book
October 22, 2021 Edited by ImportBot import existing book
April 22, 2015 Edited by ImportBot import new book
October 15, 2008 Created by ImportBot Imported from Oregon Libraries MARC record