An edition of Competitive strategy for media firms (2006)

Competitive strategy for media firms

strategic and brand management in changing media markets

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Competitive strategy for media firms
Sylvia M. Chan-Olmsted
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Last edited by Tom Morris
June 28, 2022 | History
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An edition of Competitive strategy for media firms (2006)

Competitive strategy for media firms

strategic and brand management in changing media markets

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
L. Erlbaum Associates
Language
English
Pages
242

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Subjects
Management, Broadcasting, Brand name products, Branding (Marketing)

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Edition Availability
Cover of: Competitive strategy for media firms
Competitive strategy for media firms: strategic and brand management in changing media markets
2006, L. Erlbaum Associates
in English
  • Not in Library
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Book Details

Edition Notes

Includes bibliographical references and indexes

Published in
Mahwah, N.J
Series
LEA's communication series

Classifications

Library of Congress
HE8689.4 .C43 2006

The Physical Object

Pagination
xiv, 242 p. :
Number of pages
242

ID Numbers

Open Library
OL18204542M
ISBN 10
0805848126
LCCN
2005040117
Library Thing
6020644
Goodreads
4125828

Source records

Miami University of Ohio MARC record
Ithaca College Library MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
June 28, 2022 Edited by Tom Morris merge authors
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
October 11, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record