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Drawing on both laboratory experiments and the real world of America's presidential, gubernatorial, and congressional races, the authors show that negative advertising drives down voter turnout - in some cases dramatically - and that political consultants intentionally use ads for this very purpose. In the 1992 presidential election, by the authors' calculation, over 6 million votes were lost to negative campaigns.
Negative ads work better for Republicans than for Democrats, and better for men than for women; unfortunately, negative ads also work better in general than positive ones, so attacking has become nearly universal. Republican primary campaigns increasingly set the tone for our national general elections, and they do so with relentless attacks. Everyone, even a war hero like Colin Powell, is fair game, and few reputations can emerge unscathed.
- The result of such a bitter contest is that independent voters, who are disproportionately well educated and open minded, are repulsed by the entire system and have been converted to non-voting apathetics. We are losing some of our best citizens, and pandering to the extremists who remain.
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Previews available in: English
Subjects
Electioneering, Political campaigns, Political Advertising, Negativism, Advertising, Elections & referenda, Political campaigning & advertising, Political Science, Government - U.S. Government, Politics / Current Events, United States, Politics/International Relations, USA, Politics - Current Events, Political Process - Elections, Political Process - General, Political Science / General, Advertising, Political, Fiction, general, Elections, united states, Presidents, united states, election, United states, politics and government, 20th century, Electioneering, united statesPlaces
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Going Negative
August 1, 1997, Free Press
Paperback
in English
- New Ed edition
0684837110 9780684837116
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3
Going negative: how political advertisements shrink and polarize the electorate
1997, Free Press
in English
- 1st paperback ed.
0684837110 9780684837116
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4
Going negative: how political advertisements shrink and polarize the electorate
1996, Free Press
in English
0029007321 9780029007327
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5
Going negative: how attack ads shrink and polarize the electorate
1995, Free Press
in English
0684822849 9780684822846
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6
Going negative: how attack ads shrink and polarize the electorate
Publisher unknown
0684822849 9780684822846
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Book Details
Edition Notes
Includes bibliographical references (p. 215-234) and index.
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- Created October 10, 2008
- 7 revisions
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October 5, 2021 | Edited by ImportBot | import existing book |
May 16, 2020 | Edited by CoverBot | Added new cover |
April 5, 2014 | Edited by ImportBot | Added IA ID. |
August 18, 2010 | Edited by IdentifierBot | added LibraryThing ID |
October 10, 2008 | Created by ImportBot | Imported from Oregon Libraries MARC record |