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An edition of The impact of competitive context on the allocation of marketing mix resources (1998)

The impact of competitive context on the allocation of marketing mix resources

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The impact of competitive context on the allo ...
Douglas Bowman, Douglas Bowman
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Last edited by MARC Bot
January 13, 2026 | History
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An edition of The impact of competitive context on the allocation of marketing mix resources (1998)

The impact of competitive context on the allocation of marketing mix resources

by

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Publish Date
Publisher
INSEAD
Language
English
Pages
30

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Edition Availability
Cover of: The impact of competitive context on the allocation of marketing mix resources
The impact of competitive context on the allocation of marketing mix resources
1998, INSEAD
in English

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Book Details

Edition Notes

Published in
Fontainebleau
Series
Working papers / INSEAD -- 98/43/MKT, Working papers -- 98/43/MKT.

The Physical Object

Pagination
30p.
Number of pages
30

Edition Identifiers

Open Library
OL18099769M

Work Identifiers

Work ID
OL11534614W

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