{"title": "The impact of competitive context on the allocation of marketing mix resources", "authors": [{"key": "/authors/OL4853106A"}], "publish_date": "1998", "publishers": ["INSEAD"], "series": ["Working papers / INSEAD -- 98/43/MKT", "Working papers -- 98/43/MKT."], "publish_places": ["Fontainebleau"], "contributions": ["Gatignon, Hubert.", "INSEAD."], "pagination": "30p.", "languages": [{"key": "/languages/eng"}], "publish_country": "fr ", "by_statement": "by D. Bowman and H. Gatignon.", "type": {"key": "/type/edition"}, "source_records": ["marc:talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1687281947:620"], "key": "/books/OL18099769M", "number_of_pages": 30, "works": [{"key": "/works/OL11534614W"}], "latest_revision": 3, "revision": 3, "created": {"type": "/type/datetime", "value": "2008-10-10T20:01:27.310643"}, "last_modified": {"type": "/type/datetime", "value": "2026-01-13T19:49:07.922153"}}