Designing and delivering superior customer value

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July 25, 2017 | History

Designing and delivering superior customer value

concepts, cases, and applications

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"This new book is a guide to retaining your existing customers and to gaining loyal new customers.".

"Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit."--BOOK JACKET.

Publish Date
Publisher
St. Lucie Press
Language
English
Pages
388

Buy this book

Previews available in: English

Edition Availability
Cover of: Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
2020, Taylor & Francis Group
in English
Cover of: Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
2020, Taylor & Francis Group
in English
Cover of: Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
2020, Taylor & Francis Group
in English
Cover of: Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value
2020, Taylor & Francis Group, CRC Press
in English
Cover of: Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
2020, Taylor & Francis Group
in English
Cover of: Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value
2019, Taylor & Francis Group, CRC Press
in English
Cover of: Designing and Delivering Superior Customer Value
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
June 24, 1999, CRC Press
Hardcover in English
Cover of: Designing and delivering superior customer value
Designing and delivering superior customer value: concepts, cases, and applications
1999, St. Lucie Press
in English

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Book Details


Edition Notes

Includes bibliographical references and index

Published in
Boca Raton, Fla

Classifications

Library of Congress
HF5415.5 .W442 1999

The Physical Object

Pagination
xii, 388 p. :
Number of pages
388

ID Numbers

Open Library
OL18092186M
ISBN 10
1574442406
LCCN
99029151
Library Thing
3332303
Goodreads
1240787

Source records

Internet Archive item record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 25, 2017 Edited by ImportBot import new book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
October 9, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record