An edition of Marketing and Promoting Electronic Resources (2007)

Marketing and promoting electronic resources

creating the e-buzz!

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  • 1 Want to read
Marketing and promoting electronic resources
Eleonora Dubicki
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Last edited by MARC Bot
July 31, 2019 | History
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An edition of Marketing and Promoting Electronic Resources (2007)

Marketing and promoting electronic resources

creating the e-buzz!

by

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Haworth Information Press
Language
English

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Previews available in: English

Subjects

Libraries, Libraries and the Internet, Special collections, Marketing, Academic libraries, Electronic information resources, Libraries, special collections, Internet, Elektronische Publikation, Wissenschaftliche Bibliothek, Ellipses-Marketing
Edition Availability
Cover of: Marketing and Promoting Electronic Resources
Marketing and Promoting Electronic Resources: Creating the E-buzz!
January 31, 2008, Haworth Press
Paperback in English
Cover of: Marketing and promoting electronic resources
Marketing and promoting electronic resources: creating the e-buzz!
2007, Haworth Information Press
in English
Cover of: Marketing and Promoting Electronic Resources
Marketing and Promoting Electronic Resources: Creating the E-buzz!
November 30, 2007, Haworth Pr Inc, Haworth Information Press
Hardcover in English

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Book Details

Table of Contents

Basic marketing and promotion concepts / Eleonora Dubicki
Thinking outside of the library box : the library communication manager / Monica Metz-Wiseman, Skye L. Rogers
A successful promotional campaign : we can't keep quiet about our electronic resources / Sian Brannon
Marketing to community college users / Mark S. Thompson, Lynn Schott
Marketing electronic resources to distance students : a multipronged approach / Julia Leong
Word-of-mouth marketing using peer tutors / Michelle S. Millet, Clint Chamberlain
A three-step approach to marketing electronic resources at Brock University / Shelley L. Woods
Get it and go : marketing SFX at an academic health science library / Diana Delgado, Michael A. Wood
Hitting the spot : marketing federated searching tools to students and faculty / Christopher Cox
Infiltrating netgen cyberculture : strategies for engaging and educating students on their own terms / Gail M. Golderman, Bruce Connolly
Using RSS feeds to alert users to electronic resources / Kim Armstrong
Referral marketing campaigns : "slashdotting" electronic resources / James Buczynski.

Edition Notes

"Co-published simultaneously as The serials librarian, volume 53, number 3, 2007."

Includes bibliographical references and index.

Published in
Binghamton, NY
Other Titles
Serials librarian.

Classifications

Dewey Decimal Class
025.04
Library of Congress
Z692.C65 M37 2007

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL17854073M
ISBN 13
9780789035851, 9780789035868
LCCN
2007009585
Goodreads
6251671
6347212

Work Identifiers

Work ID
OL9553784W

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2019 Edited by MARC Bot associate edition with work OL9553784W
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
February 26, 2010 Edited by ImportBot Found a matching Library of Congress MARC record
April 22, 2009 Edited by ImportBot Found a matching Library of Congress MARC record
October 6, 2008 Created by ImportBot Imported from Library of Congress MARC record