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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Mass Customization: The New Frontier in Business Competition
April 1999, Harvard Business School Press
Paperback
in English
- New Ed edition
0875849466 9780875849461
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2
Mass customization: the new frontier in business competition
1993, Harvard Business School Press
in English
0875843727 9780875843728
|
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3
Mass Customization: The New Frontier in Business Competition
November 1992, Harvard Business School Press
Hardcover
in English
0875843727 9780875843728
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Book Details
Table of Contents
Once upon a time
The system of mass production
The emerging system of mass customization
Determining the shift to mass customization
The old competition : how mass production companies faltered
The new competition : how mass customization companies succeeded
Developing a strategy for mass customization
Mass-customizing products and services
Transforming the organization for mass customization
Exploring the new frontier
Appendix: Research on market turbulence.
Edition Notes
Includes bibliographical references (p. 301-322) and index.
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- Created April 1, 2008
- 11 revisions
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