An edition of Instant appeal (2009)

Instant appeal

the 8 primal factors that create blockbuster success

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Cover of: Instant appeal by Vicki Kunkel
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Last edited by MARC Bot
March 7, 2023 | History
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An edition of Instant appeal (2009)

Instant appeal

the 8 primal factors that create blockbuster success

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!

Publish Date
Publisher
American Management Association
Language
English
Pages
296

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Previews available in: English

Subjects
Business, Consumer behavior, Interpersonal relations, Nonfiction, Success, Success in business, Workplace Culture, Corporate Governance, Leadership, Organizational Development, BUSINESS & ECONOMICS

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Edition Availability
Cover of: Instant Appeal
Instant Appeal
2009, AMACOM Books
Electronic resource in English
Libraries near you: WorldCat
Cover of: Instant appeal
Instant appeal: the 8 primal factors that create blockbuster success
2009, American Management Association
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

The components of instant appeal
Ducklings, defects, and devotion : the conspicuous flaw factor
Does it look like a duck? The visual preprogramming factor
Small dogs, big SUVs, and the failure of epcot : the reptilian comfort factor in consumer choices
Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors
Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and the Young and the restless get under our skin)
Good vibrations : the biotuning factor for career success
What our minds really see : the mental real estate factor
The lessons of instant appeal : how moral entrepreneurs use the
Primal factors to engineer a crisis.

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.4/09
Library of Congress
HF5386 .K8794 2009

The Physical Object

Pagination
p. cm.
Number of pages
296

ID Numbers

Open Library
OL17031401M
Internet Archive
instantappeal8pr0000kunk
ISBN 10
0814409466
ISBN 13
9780814409466
LCCN
2008033513
OCLC/WorldCat
227033776
Library Thing
6610526
Goodreads
5994819

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 7, 2023 Edited by MARC Bot import existing book
September 2, 2021 Edited by ImportBot import existing book
December 20, 2020 Edited by MARC Bot import existing book
January 10, 2018 Edited by ImportBot import new book
September 27, 2008 Created by ImportBot Imported from Library of Congress MARC record