Fashion marketing & merchandising

3rd ed.
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Fashion marketing & merchandising
Mary Gorgen Wolfe
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Last edited by ImportBot
September 4, 2009 | History

Fashion marketing & merchandising

3rd ed.
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
672

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Previews available in: English

Edition Availability
Cover of: Fashion marketing & merchandising
Fashion marketing & merchandising
2009, Goodheart-Willcox Company
in English - 3rd ed.

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Book Details


Table of Contents

The meaning of clothing and fashion
Fashion movement
Basic economic concepts
Substance of the fashion industry
Satisfying the fashion market
Textile fibers and yarns
Textile fabrics and finishes
Using design in fashion
The fashion design segment
Ready-to-wear manufacturing
Wholesale apparel marketing and distribution
The retail segment
Retail positioning
Retail merchandise
Planning to buy
Merchandise buying
Communicating information
Concepts for successful selling
Calculating for best results
Service, safety, and security
Fashion promotion through advertising and the press
Visual merchandising
Special event fashion shows
A global perspective
The latest fashion business trends
Is a fashion career in your future?
Textile and apparel careers
Retail careers
Promotion careers
Entrepreneurship and other fashion-related careers.

Edition Notes

Revised ed. of: The world of fashion merchandising.

Includes index.

Published in
Tinley Park, Il
Other Titles
Fashion marketing and merchandising

Classifications

Dewey Decimal Class
687.068/8
Library of Congress
HD9940.A2 W65 2009

The Physical Object

Pagination
672 p. :
Number of pages
672

ID Numbers

Open Library
OL16896930M
ISBN 13
9781590709184
LCCN
2007040105

History

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