An edition of How to conduct surveys (1985)

How to conduct surveys

a step by step guide

4th ed.
  • 3 Want to read
  • 1 Currently reading
How to conduct surveys
Arlene Fink, Arlene Fink
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Last edited by ImportBot
December 20, 2023 | History
An edition of How to conduct surveys (1985)

How to conduct surveys

a step by step guide

4th ed.
  • 3 Want to read
  • 1 Currently reading

"Concise and clearly written, this practical guide examines the nuts and bolts of interview and questionnaire design. It takes the reader through the process of deciding informational needs and hypotheses, choosing a questionnaire or interview format, designing a data collection method, choosing a sample, analyzing the findings, and reporting results."--LOC publisher description.

Publish Date
Language
English
Pages
125

Buy this book

Previews available in: English

Edition Availability
Cover of: How to conduct surveys
How to conduct surveys: a step by step guide
2009, Sage Publications, Inc.
in English - 4th ed.
Cover of: How to conduct surveys
How to conduct surveys: a step-by-step guide
2006, Sage Publications, Sage Publications, Inc
in English - 3rd ed
Cover of: How to Conduct Surveys
How to Conduct Surveys: A Step-by-Step Guide
May 26, 2005, Sage Publications, Inc
Paperback in English - Third Edition edition
Cover of: How to conduct surveys
How to conduct surveys: a step by step guide
1998, Sage Publications
in English - 2nd ed.
Cover of: How to conduct surveys
How to conduct surveys: a step-by-step guide
1985, Sage Publications
in English

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Book Details


Table of Contents

Conducting surveys: everyone is doing it
What is a survey?
When is a survey best?
Self-administered questionnaires and interviews: the heart of the matter
The friendly competition
A survey continuum: from specific to general use
Summing up
Think about this
The survey form: questions, scales, and appearance
The content is the message
Define the terms
Select your information needs or hypotheses
Make sure you can get the information
Do not ask for information unless you can act on it
Writing questions
Organizing responses to open-ended survey items: do you get any satisfaction?
Rules for writing closed survey questions
Responses for closed questions
Rating scales
Online survey questions
Scaling
Summing up
Think about this
Getting it together: some practical concerns
Length counts
Getting the survey in order
Questionnaire format: aesthetics and other concerns
Branching questions, or the infamous "skip" pattern
Administration: who gives what to whom?
The survey is put on trial
Reliability and validity: the quality of your survey
Guidelines for pilot testing
Ethics, privacy, and confidentiality
A far-reaching world: surveys, language, and culture
Guidelines for translating instruments
Summing up
Think about this
Sampling
Sample size and response rate: who and how many?
Random sampling methods
Stratified random sampling
Simple random cluster sampling
Systematic sampling
Convenience samples
Other convenience sampling methods
Finding the sample: who is in? Who is out?
How large should your sample be?
Statistical methods: sampling for two groups and an intervention
Response rate
Summing up
Think about this
Articles
Survey design: environmental control
Which designs are available?
Cross-sectional survey designs
Longitudinal surveys or cohorts
Comparison group survey designs: quasi-and true experiments
Other survey designs: normative and case control
Survey design validity
Surveys, research design, and internal and external validity
Summing up
Think about this
Articles
Analyzing and organizing data from surveys
What is typical anyway? Some commonly used methods for analyzing survey data
To be or not to be: statistician or qualitative analyst?
Content analysis, open-ended responses and comments
Putting the horse in front of the cart: selecting analysis methods
Data management
Creating a code book
Summing up
Think about this
Presenting the survey results
Reproducing the questionnaire
Using tables
Drawing pie diagrams
Using bar graphs
Using line graphs
Drawing diagrams or pictures
Writing the results of a survey
The oral presentation
Slide presentations
Oral versus written reports: a difference in conversation
Summing up
Think about this
Bibliography
About the author.

Edition Notes

Includes bibliographical references and index.

Published in
Thousand Oaks, Calif

Classifications

Dewey Decimal Class
300.72/3
Library of Congress
HN29 .F53 2009, HN29.F53 2009

The Physical Object

Pagination
p. cm.
Number of pages
125

Edition Identifiers

Open Library
OL16841567M
ISBN 13
9781412966689
LCCN
2008019319
OCLC/WorldCat
226966597
Goodreads
6716298

Work Identifiers

Work ID
OL1834155W

First Sentence

"A survey is a method of collecting information from people about their ideas, feelings, health, plans, beliefs, and social, educational, and financial background."

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December 20, 2023 Edited by ImportBot import existing book
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September 26, 2008 Created by ImportBot Imported from Library of Congress MARC record