An edition of The other guy blinked
(1986)
The other guy blinked
how Pepsi won the Cola wars
by Roger Enrico and Jesse Kornbluth
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If you were born before 1980, I'm sure you remember what has come to be known as the biggest marketing disaster of all time: New Coke. You've heard Coke's side of the story. The Other Guy Blinked tells the story from Pepsi's point of view.
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The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in which Pepsi ultimately came out ahead. (Goodreads)
Note that as of 2016, Coke is comfortably leading the market again.
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Previews available in: English
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1
The Other Guy Blinked and other Dispatches from the Cola Wars
December 1, 1987, Bantam
Mass Market Paperback
in English
0553266322 9780553266320
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The other guy blinked: how Pepsi won the cola wars
1986, Bantam
Hardcover
in English
0553051776 9780553051773
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Includes index.
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