An edition of Profit maximization through customer relationship marketing (2007)

Profit maximization through customer relationship marketing

measurement, prediction and implementation

by , , and

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Lerzan Aksoy, Timothy L. Keini ...
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Last edited by ImportBot
January 14, 2023 | History
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An edition of Profit maximization through customer relationship marketing (2007)

Profit maximization through customer relationship marketing

measurement, prediction and implementation

by , , and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Best Business Books, an imprint of The Haworth Press
Language
English
Pages
135

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Subjects
Management, Relationship marketing, Customer relations, Customer relations, management

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Profit Maximization Through Customer Relationship Marketing
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
2014, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Profit Maximization Through Customer Relationship Marketing
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
2014, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Profit Maximization Through Customer Relationship Marketing
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
2014, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Profit Maximization Through Customer Relationship Marketing
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
2014, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Profit maximization through customer relationship marketing
Profit maximization through customer relationship marketing: measurement, prediction and implementation
2007, Best Business Books, an imprint of The Haworth Press
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

Binghamton, NY

Table of Contents

Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou
Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham
Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura
Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern
Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou.

Edition Notes

"Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007."

Includes bibliographical references and index.

Other Titles
Journal of relationship marketing (Binghamton, N.Y.)

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.55 .P76 2007, HF5415.55.P76 2008

The Physical Object

Pagination
xv, 135 p. ;
Number of pages
135

ID Numbers

Open Library
OL16744112M
ISBN 13
9780789038029, 9780789038036
LCCN
2007030337
Goodreads
3017793
6843204

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 14, 2023 Edited by ImportBot import existing book
October 30, 2022 Edited by ImportBot import existing book
December 17, 2020 Edited by MARC Bot import existing book
October 12, 2020 Edited by ImportBot import existing book
September 25, 2008 Created by ImportBot Imported from Library of Congress MARC record.