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Communication in marketingShowing 1 featured edition. View all 1 editions?
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The bare bones introduction to integrated marketing communication
2008, Rowman & Littlefield
in English
0742555402 9780742555402
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Book Details
Table of Contents
Advertising's roots and the evolution of integrated marketing communication
Where do we find the answers: research and targets
The making of an image: branding and positioning
Marketing plans and creative briefs: how marketer's and creative's work
Media
Creative: determining the product or services visual/verbal tone of voice
Digital prepress: putting the pieces in place
Public relations
Print advertising: newspapers
Print advertising: magazines
Out-of-home advertising
Broadcast advertising: radio
Broadcast advertising: television
Direct marketing
Sales promotion
The internet
Alternative media: guerilla and viral marketing.
Edition Notes
Includes bibliographical references and index.
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- Created September 25, 2008
- 13 revisions
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December 27, 2022 | Edited by MARC Bot | import existing book |
December 10, 2022 | Edited by ImportBot | import existing book |
December 20, 2020 | Edited by MARC Bot | import existing book |
October 9, 2020 | Edited by ImportBot | import existing book |
September 25, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |