An edition of The bare bones introduction to integrated marketing communication
(2008)
The bare bones introduction to integrated marketing communication
by Robyn Blakeman
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Subjects
Communication in marketingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
The bare bones introduction to integrated marketing communication
2008, Rowman & Littlefield
in English
0742555402 9780742555402
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Advertising's roots and the evolution of integrated marketing communication
Where do we find the answers: research and targets
The making of an image: branding and positioning
Marketing plans and creative briefs: how marketer's and creative's work
Media
Creative: determining the product or services visual/verbal tone of voice
Digital prepress: putting the pieces in place
Public relations
Print advertising: newspapers
Print advertising: magazines
Out-of-home advertising
Broadcast advertising: radio
Broadcast advertising: television
Direct marketing
Sales promotion
The internet
Alternative media: guerilla and viral marketing.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
History
- Created September 25, 2008
- 13 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
| December 27, 2022 | Edited by MARC Bot | import existing book |
| December 10, 2022 | Edited by ImportBot | import existing book |
| December 20, 2020 | Edited by MARC Bot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| September 25, 2008 | Created by ImportBot | Imported from Library of Congress MARC record |