An edition of Value-based pricing
(2012)
Value-based pricing
drive sales and boost your bottom line by creating, communicating and capturing customer value
by Harry Macdivitt
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Subjects
Pricing, Value, Customer relations, Selling| Edition | Availability |
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1
Value-based pricing: drive sales and boost your bottom line by creating, communicating and capturing customer value
2012, McGraw-Hill
in English
0071761683 9780071761680
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Book Details
Table of Contents
What is value?
Mapping differentiated value
Cost based approaches
Competition based approaches
Measuring the triad
Building the value based price
Value based pricing methods
Building the value proposition
Value based selling
Building a value based pricing strategy
Contemporary pricing issues.
Edition Notes
Includes bibliographical references.
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