An edition of Brandscendence
(2004)
Brandscendence
three essential elements of enduring brands
by Kevin A. Clark
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"In Brandscendence: Three Essential Elements of Enduring Brands, Clark outlines his formula for branding success and illustrates how it is applied by the world's most prominent brands. You will learn the three elements of Brandscendence, which Clark says are essential for brand endurance: relevance; context; and mutual benefit."--BOOK JACKET
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Subjects
Brand name products, Management, ValuationShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Brandscendence: three essential elements of enduring brands
2004, Dearborn Trade Pub.
in English
0793183030 9780793183036
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Edition Notes
Includes bibliographical references and index.
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- Created September 20, 2008
- 10 revisions
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| August 12, 2024 | Edited by MARC Bot | import existing book |
| December 8, 2020 | Edited by MARC Bot | import existing book |
| December 14, 2019 | Edited by ImportBot | import existing book |
| June 28, 2019 | Edited by MARC Bot | import existing book |
| September 20, 2008 | Created by ImportBot | Imported from Western Washington University MARC record |