An edition of A hard and a soft look at building strong brands (2002)

A hard and a soft look at building strong brands

by Allison Johnson and Matthew Thomson

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November 15, 2023 | History

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An edition of A hard and a soft look at building strong brands (2002)

A hard and a soft look at building strong brands

by Allison Johnson and Matthew Thomson

0 Ratings
0 Want to read
0 Currently reading
0 Have read

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Publish Date

2002

Publisher

Marketing Science Institute

Language

English

Pages

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Book Details

Edition Notes

Includes bibliographical references

Published in: Cambridge, MA
Series: Working paper series -- no. 02-105, Report (Marketing Science Institute) -- no. 02-105

The Physical Object

Pagination: 28 p. ;
Number of pages: 28

ID Numbers

Open Library: OL15358552M
OCLC/WorldCat: 50389732

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marc_columbia MARC record

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Created September 19, 2008
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November 15, 2023	Edited by MARC Bot	import existing book
September 19, 2008	Created by ImportBot	Imported from Miami University of Ohio MARC record

A hard and a soft look at building strong brands

by Allison Johnson and Matthew Thomson