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Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.
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Marketing, Forecasting, Management, New productsShowing 1 featured edition. View all 1 editions?
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New product development: managing and forecasting for strategic success
1993, J. Wiley
in English
0471572268 9780471572268
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Edition Notes
Includes bibliographical references (p. 319-338) and indexes.
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- Created April 1, 2008
- 13 revisions
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July 15, 2024 | Edited by MARC Bot | import existing book |
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April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |