An edition of The media equation
(1996)
The media equation
how people treat computers, televisions, and new media like real people and places
by Byron Reeves
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In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places.
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The media equation: how people treat computers, televisions, and new media like real people and places
1996, CSLI Publications, Cambridge University Press
157586052X 9781575860527
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Book Details
Edition Notes
Includes bibliographical references (p. [257]-298) and index.
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| August 4, 2024 | Edited by MARC Bot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
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| December 11, 2009 | Created by WorkBot | add works page |