With the aid of a specially developed model 'The 5 C's Model' expert authors demonstrate how to get your communications right internationally and ensure that meetings, both face-to-face and virtual, go according to plan. Barry Tomalin and Mike Nicks offer strategies and tactics for getting people from different countries on your side, and detailing the knowledge you need to make the right impression and avoid giving offence. The authors provide a framework for understanding any culture in the world, but include specific chapters on the top 10 economies in the world in 2050, according to Morgan Grenfell bank: China, USA, Germany, UK, Russia, India, Brazil, France, Italy and Japan. The 5 C's Model demonstrates how to select the information and understanding you need and how to make sense of it all. The 5Cs are: (1) Cultural knowledge: the basic information you need in order to show interest and familiarity; (2) Cultural behaviour: identifying the basic profile of a country and comparing it with your own; (3) Cultural values and attitudes: what makes a business community tick and what turns it off; (4) Cultural preferences: how to verify your own preferences and compare them with those of the communities you are dealing with. How to anticipate and resolve any problems; and (5) Cultural adaptation: the six key areas of cultural difference where communication can break down. This book gives the reader: a new approach to International business; a business model for international cultural understanding; an insight on how to communicate successfully internationally; a knowledge of cultural expectations; instruction in how to be more culturally sensitive; and highlights the cultural bear traps.