An edition of Techno-ready marketing: how and why your customers adopt technology (2001)

Techno-Ready Marketing

How and Why Your Customers Adopt Technology

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Cover of: Techno-Ready Marketing by A. Parasuraman, A. Parasuraman, Charles L. Colby
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Last edited by ImportBot
October 4, 2021 | History
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An edition of Techno-ready marketing: how and why your customers adopt technology (2001)

Techno-Ready Marketing

How and Why Your Customers Adopt Technology

by

  • 4 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Free Press
Language
English
Pages
240

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Subjects

Technological innovations, Marketing, Management

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Techno-Ready Marketing
Techno-Ready Marketing: How and Why Your Customers Adopt Technology
September 11, 2007, Free Press
Paperback in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Techno-ready marketing
Techno-ready marketing: how and why your customers adopt technology
2001, Free Press
in English
Libraries near you: WorldCat
Cover of: Techno-Ready Marketing
Techno-Ready Marketing: How and Why Customers Adopt Technology
2001, Simon & Schuster, Limited
in English
Libraries near you: WorldCat

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Book Details

First Sentence

"In an environment transformed by technological change, the best technology solution does not guarantee market success."

The Physical Object

Format
Paperback
Number of pages
240
Dimensions
8.5 x 5.5 x 0.6 inches
Weight
11.2 ounces

ID Numbers

Open Library
OL11758545M
ISBN 10
1416576630
ISBN 13
9781416576631
Library Thing
7721420
Goodreads
1999027

Source records

Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 4, 2021 Edited by ImportBot import existing book
May 5, 2011 Edited by WorkBot add work to edition
August 17, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 30, 2008 Created by an anonymous user Imported from amazon.com record