An edition of Technobrands (1994)

TechnoBrands

how to create & use "brand identity" to market, advertise & sell technology products

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Last edited by MARC Bot
July 16, 2024 | History
An edition of Technobrands (1994)

TechnoBrands

how to create & use "brand identity" to market, advertise & sell technology products

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors.

You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget.

Publish Date
Publisher
AMACOM
Language
English
Pages
222

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Previews available in: English

Edition Availability
Cover of: Technobrands
Cover of: TechnoBrands
Cover of: Technobrands
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
December 1994, AMACOM/American Management Association
Hardcover in English

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Book Details


Edition Notes

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
620/.006/8
Library of Congress
HC79.H53 P48 1995

The Physical Object

Pagination
xiii, 222 p. :
Number of pages
222

ID Numbers

Open Library
OL1105882M
Internet Archive
technobrandshowt00pett
ISBN 10
0814402437
LCCN
94031044
OCLC/WorldCat
31011989
Library Thing
4150187
Goodreads
1054841

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 16, 2024 Edited by MARC Bot import existing book
November 18, 2020 Edited by MARC Bot import existing book
November 17, 2017 Edited by ImportBot import new book
July 31, 2010 Edited by IdentifierBot added LibraryThing ID
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record