TechnoBrands
how to create & use "brand identity" to market, advertise & sell technology products
by Chuck Pettis
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In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors.
You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget.
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Previews available in: English
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| Edition | Availability |
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1
Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products
June 2001, Authors Choice Press
in English
0595189938 9780595189939
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2
TechnoBrands: how to create & use "brand identity" to market, advertise & sell technology products
1995, AMACOM
in English
0814402437 9780814402436
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aaaa
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3
Technobrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
December 1994, AMACOM/American Management Association
Hardcover
in English
0814402437 9780814402436
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Includes bibliographical references and index.
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- Created April 1, 2008
- 8 revisions
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| July 16, 2024 | Edited by MARC Bot | import existing book |
| November 18, 2020 | Edited by MARC Bot | import existing book |
| November 17, 2017 | Edited by ImportBot | import new book |
| July 31, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |