The contributors to this book include political party strategists from all of the parties elected to Parliament. Rodney Hide, upset victor in Epsom in 2005, tells how it was done. Media personalities, including Radio New Zealand’s Kathryn Ryan, describe what it was like covering a campaign where the likely winner changed with every new poll. New Members of Parliament the Maori Party’s Pita Sharples and Labour’s Shane Jones speak about their first campaigns, successful beginnings to new political careers. Listener and Dominion Post political columnist Jane Clifton provides her usual witty and insightful observations, describing MPs both new and old, brought into Parliament by the 2005 election. The book includes first-hand accounts of the campaign from United Future’s Peter Dunne and Labour Cabinet Minister Steve Maharey, new Green Party leader Russel Norman, and the National Party’s campaign manager Steven Joyce. Academic commentators frequently seen on New Zealand television including Therese Arseneau (TV3), Jon Johansson (TV One; Sky TV), Colin James (TV One) and Nigel Roberts (TV One) offer their perspectives on aspects of the campaign, including National’s mischievous use of billboards and Don Brash’s use of rhetoric on sensitive Treaty issues.