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Last edited by ImportBot
July 29, 2014 | History
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Evert Gummesson

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7 works Add another?

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  • Cover of: Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - og a traditional marketing management to the 30 Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society

    First published in 2008 11 editions in 1 language — 1 previewable
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  • Cover of: Case Theory in Business and Management: Reinventing Case Study Research

    First published in 2017 3 editions in 1 language
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  • Cover of: Improving the Evaluation of Scholarly Work: The Application of Service Theory

    First published in 2022 2 editions in 1 language
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  • Cover of: 2009 Naples Forum on Service : Service-Dominant Logic, Service Science and Network Theory: Integrating Three Perspectives for a New Service Agenda

    First published in 2010 2 editions in 1 language
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  • Cover of: Relationship Marketing: From the 4P's to 30R's

    First published in 2009 1 edition in 1 language
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  • Cover of: Qualitative Methods in Management Research

    First published in 2013 1 edition in 1 language
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  • Cover of: Total Relationship Marketing Renewed

    First published in 2018 1 edition
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Subjects
BUSINESS & ECONOMICS, Business and Management, Business, research, Commerce, Customer relations, Distribution, General, Gestion, Management, Management & management techniques, Management, research, Markedsf©ıring, Marketing, Marketing relationnel, Marketing, management, Relationship marketing, Sales & marketing

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ID Numbers

  • OLID: OL7209171A

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History

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July 29, 2014 Created by ImportBot import new book