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Last edited by dcapillae
January 23, 2022 | History
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Charles W. Lamb

Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.

Photo of Charles W. Lamb

Born 1944

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  • Cover of: Essentials of marketing

    Cover of edition essentialsofmark00lamb First published in 1998 — 10 editions
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  • Cover of: Marketing

    First published in 1996 — 8 editions
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  • Cover of: Bundle: MKTG, 13th + MindTapV2. 0, 1 Term Printed Access Card

    First published in 2018 — 4 editions
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  • Cover of: Principles of marketing

    Cover of edition principlesofmark0000lamb_g5e5 First published in 1992 — 4 editions
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  • Cover of: Great ideas for teaching marketing

    First published in 1992 — 3 editions
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  • Cover of: Mktg

    First published in 2013 — 3 editions
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  • Cover of: Marketing

    Cover of edition lccn_2004113640 First published in 2006 — 3 editions
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  • Cover of: Proceedings of the 1983 Academy of Marketing Science Annual Conference

    First published in 2015 — 2 editions
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  • Cover of: MKTG

    First published in 2012 — 2 editions
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  • Cover of: MKTG

    First published in 2009 — 2 editions
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  • Cover of: Marketing Plan Project - Marketing

    First published in 1996 — 1 edition
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  • Cover of: Marketing & Technology

    First published in 1996 — 1 edition
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  • Cover of: Marketing

    First published in 2005 — 1 edition
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  • Cover of: Marketing

    First published in 2008 — 1 edition
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  • Cover of: Acp MBA 535 Delta State

    First published in 2017 — 1 edition
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  • Cover of: Custom Marketing for NAU

    First published in 2013 — 1 edition
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  • Cover of: Cases and readings for marketing for nonprofit organizations

    First published in 1983 — 1 edition
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  • Cover of: Strategic marketing for nonprofit organizations: cases and readings

    First published in 1987 — 1 edition
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  • Cover of: Marketing cases

    First published in 1987 — 1 edition
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  • Cover of: Marketing cases

    First published in 1985 — 1 edition
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Photo of Charles W. Lamb

Born 1944

Subjects

Marketing, Management, Case studies, Gestion, Textbooks, Manuels d'enseignement supérieur, Marketing, management, Nonprofit organizations, Congresses, Freshwater Fish Marketing Corporation, Freshwater fishes, Manuels d'enseignement superieur, Marketing research, Marketing, case studies, Mercadeo, Pricing

Places

Canada

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ID Numbers

  • OLID: OL39285A

Links outside Open Library

Alternative names

  • Charles W. Lamb Jr.

History

Download catalog record: RDF / JSON
January 23, 2022 Edited by dcapillae merge authors
December 4, 2011 Edited by Sarah Breau Added to bio, added alternate name
December 3, 2011 Edited by Sarah Breau Removed alternate name
December 3, 2011 Edited by Sarah Breau merge authors
April 1, 2008 Created by an anonymous user initial import