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Last edited by RenameBot
September 2, 2008 | History
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Gerard J. Tellis

We need a photo of Gerard J. Tellis

Born 1950

10 works Add another?

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  • Cover of: The SAGE Handbook of Advertising

    First published in 2007 8 editions in 1 language — 1 previewable
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  • Cover of: Will & vision: how latecomers grow to dominate markets

    First published in 2001 4 editions in 1 language — 1 previewable
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  • Cover of: Effective advertising: understanding when, how, and why advertising works

    First published in 2003 3 editions in 1 language — 1 previewable
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  • Cover of: Advertising exposure, loyalty, and brand purchase: a two stage model of choice

    First published in 1987 2 editions in 1 language
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  • Cover of: The price elasticity of selective demand: a meta-analysis of sales response models

    First published in 1988 2 editions in 1 language
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  • Cover of: Advertising and sales promotion strategy

    First published in 1997 1 edition in 1 language
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  • Cover of: Estrategias de Publicidad y Promocion

    First published in 2005 1 edition in 1 language
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  • Cover of: The international takeoff of new products: the role of economics, culture, and country innovativeness

    First published in 2002 1 edition in 1 language
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  • Cover of: Decomposing the effects of direct TV advertising: which ad works, when, where, and how often?

    First published in 1999 1 edition in 1 language
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  • Cover of: Unrelenting Innovation How To Build A Culture For Market Dominance

    First published in 2013 1 edition — 1 previewable
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We need a photo of Gerard J. Tellis

Born 1950
Subjects
Advertising, Marketing, Consumer behavior, New products, Attitudes, Brand name products, Consumers, Creative ability in business, Diffusion of innovations, Handbooks, manuals, Industrial concentration, Management, Market share, Sales promotion, Strategic planning, Technological innovations, Television advertising
Places
United States, Europe

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ID Numbers

  • OLID: OL390722A

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History

Download catalog record: RDF / JSON
September 2, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import