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Valarie Zeithaml

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Services marketing: integrating customer focus across the firm

by Valarie A Zeithaml, Valarie Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler First published in 1999 — 6 editions
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Driving customer equity: how lifetime customer value is reshaping corporate strategy

by Roland T. Rust, Roland Rust, Valarie Zeithaml, and Katherine Lemon First published in 2000 — 4 editions

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Services Marketing

by Valarie Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler First published in 2002 — 2 editions
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Review of Marketing 1990

by Valarie Zeithaml First published in 1990 — 2 editions

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GEN COMBO SERVICES MARKETING; CONNECT ACCESS CARD

by Valarie Zeithaml First published in 2017 — 1 edition

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OLID: OL2638628A

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Created April 29, 2008
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