An edition of Please Be Ad-vised
(1999)
Please be ad-vised
a legal reference guide for the advertising executive
6th edition.
by Douglas J. Wood
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Previews available in: English
| Edition | Availability |
|---|---|
1
Please be ad-vised: a legal reference guide for the advertising executive
2013, Adlaw Press
in English
- 6th edition.
0615772137 9780615772134
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Libraries near you:
WorldCat
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2
Please Be Ad-vised: The Legal Reference Guide for the Advertising Executive
November 2004, Association of National Advertisers
Paperback
1563180286 9781563180286
|
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Libraries near you:
WorldCat
|
3
Please Be Ad-Vised: The Legal Reference Guide For The Advertising Executive
July 28, 1999, Association of National Advertisers
Paperback
1563180510 9781563180514
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Part One
The creative side of advertising : Ownership and protection of creative
Copyright and trademark infringement
Rights of privacy and publicity
Comparative advertising
Sales promotion
Marketing on the Internet
Digital and interactive multimedia
Infomercials
Home shopping
Telemarketing
Music in advertising
Government regulation
Private regulation of advertising
Handling unsolicited ideas
Social media
Part Two
The business side of advertising : The relationship between the advertising agency and its client
Website development and maintenance agreements
Insurance
Vendor relationships
Dealing with production companies
Dealing with media
Dealing with actors, agents, and talent brokers
Talent unions
Considerations in mergers and acquisitions of advertising agencies
Appendix one : National Advertising Division, Children's Advertising Review Unit and National Advertising Review Board Procedures
Appendix Two : Sequential liability.
Edition Notes
"Supplemental materials available online at www.pleasebeadvised.net."
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| October 7, 2022 | Edited by ImportBot | import existing book |
| November 12, 2020 | Edited by MARC Bot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 11, 2009 | Created by WorkBot | add works page |