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A good book on the basics of cost estimating for products and services with pricing both on a cost & target profit basis as well as competitive pricing. Some practical economic theory is applied on supply and demand aspects of pricing. The book provides some interesting data on gross and net profit margins realized by various industries, and includes some novel approaches to product design & pricing based on both the rational and emotional benefits that a consumer derives from a product or service.
By the way, the book is out of print but is free for reading on googlebooks.
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Subjects
Price, Profit forecast, marketing, performance based pricing, incentivesTimes
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Price & Profit: The Essential Guide to Product & Service Pricing and Profit Forecasting
May 2004, Berends & Associates
Paperback
0973544007 9780973544008
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Book Details
First Sentence
"'Pricing Strategies' include the multiple pricing methods used to set product prices and to maximize your profit."
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Feedback?September 7, 2011 | Edited by 24.150.155.255 | Edited without comment. |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
December 11, 2009 | Created by WorkBot | add works page |