'Billion Dollar Game' is a modern business classic that brings the behind-the-scenes story of modern television to life. Cash Mountain. Survive. Project X. In the mid-1990s, these three innovative television shows had hit a dead end before they had even made production. Rejected time and again by the networks, they seemed destined never to reach the screen. But thanks to the brilliance and determination of three men, not only did they get made, they became the biggest and most successful shows on earth: Who Wants To Be A Millionaire?, Survivor and Big Brother. 'Billion Dollar Game' is the compelling story of how Paul Smith, Charlie Parsons and, above all, John de Mol defied overwhelming odds to take the industry by storm, make personal fortunes and transform the map of popular culture. Peter Bazalgette, the man who brought Big Brother to the UK, charts the astonishing rise of reality TV from its humble beginnings on the Internet to the billion-dollar industry it is today.