An edition of Record label marketing
(2006)
Record label marketing
2nd ed.
by Thomas W. Hutchison
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Subjects
Marketing, Sound recording industry, Sound recordings, Music tradeShowing 4 featured editions. View all 4 editions?
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Book Details
Table of Contents
Marketing concepts and definitions
Markets, market segmentation, and consumber behavior
The U.S. industry numbers
Marketing research
Record label operations
Profit and loss statement
Soundscan and the music business
Radio
Charts, airplay, and promotion
Publicity
Advertising
Music distribution and retailing
Grassroots marketing
New media
Music videos
The international recording industry
Touring
Special products
The recording industry of the future
The marketing plan.
Edition Notes
Includes bibliographical references and index.
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| July 14, 2018 | Edited by ImportBot | import new book |
| July 29, 2014 | Edited by ImportBot | import new book |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 11, 2009 | Created by WorkBot | add works page |