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December 11, 2009 | History

The influence and techniques of modern advertising 1 edition

The influence and techniques of modern advertising
John Hobson

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The influence and techniques of modern advertising.

Published 1965 by [Institute of Practitioners in Advertising] in [London] .
Written in English.

Edition Notes

Three Cantor lectures delivered to the Royal Society of Arts on 2nd, 9th and 16th March 1964.

Reprinted from the Journal of the Royal Society of Arts, July, 1964.

Series
IPA occasional paper -- no.15

ID Numbers

Open Library
OL13685381M

History

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December 11, 2009 Created by WorkBot add works page