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Market Research Matters: Tools and Techniques for Aligning Your Business (Custom Edition)
May 24, 2000, John Wiley & Sons Inc
Hardcover
0471393681 9780471393689
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First Sentence
"The tangible rewards that accrue from creating a successful business strategy in an environment of discontinuous change are as unparalleled as the challenge of divining that strategy in the first place."
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